I was contacted by Kings Insulation to optimise their Google Adwords campaign. Adwords was an important component of their marketing arsenal and over the years their campaign was costing a lot, but not bringing through quality leads. In fact, in recent months, the overall performance of their campaign was going well into the negative. Unfortunately the campaign was set up in an ad-hoc way without a lot of knowledge about how Adwords actually works, and thus the company was paying for unnecessary clicks and there were wasted opportunities. Within days of optimising their campaign, Kings Insulation is well into the positive and their click-through-rate (CTR) had doubled.
- Google Adwords